The year is 2004. The global social media powerhouse that is Facebook has just been launched, and is initially exclusively available only for Harvard University students. President George ‘Dubya’ Bush is half-way through his time as President of the United States, and Tony Blair, leading a fractious Labour party has just backed the invasion of Iraq. England has just been dumped out of the Euro 2004 football championships at the quarter finals stage by Portugal. The nation, nay, the world may be in need of a special pick-me-up.
It’s time then for a certain wordsmith by the name of Mike Skinner